Re-energizing DATS 24 to fuel the way forward.
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DATS 24, the staple gas station network of The Colruyt Group, has long been synonymous with affordability and convenience. However, as the global energy landscape shifts towards greener alternatives, the brand needed to reimagine its identity while staying true to its core value of providing accessible, low-cost energy solutions.
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Leading the charge
Our design strategy focused on evolving the brand’s visual language to reflect this pioneering, forward-thinking shift. By integrating references to charging iconography and energy flow, we conveyed a sense of movement, progress, and momentum: Aspects that symbolise DATS 24’s commitment to driving a sustainable future while keeping the experience familiar for existing customers.
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“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt labore et dolor aliqua.”
Styling options are:
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Styling options are:
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Styling options are:
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You can add a 2nd block with the toggle ->
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Communicating value, perceiving quality
The updated identity strikes a balance between innovation and continuity. Modern typographic choices combined with a refreshed colour palette of vibrant, eco-inspired greens helps the brand project an image of low-cost, but never ‘cheap’.
Charging grid
A dynamic layout grid facilitates both communication about the literal energy transition and the metaphorical progress of the brand. Firmly positioning DATS 24 as a reliable and future-proof energy provider, the brand refresh empowered customers to move forward—no matter the type of fuel they choose.
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Styling options are:
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Style the theme like this:
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Styling options are:
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Styling options are:
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Styling options are:
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